UNWTO designates Pakistan as premier tourist destination for 2023

The United Nations World Tourism Organization (UNWTO) has acknowledged Pakistan’s outstanding performance in tourism, marking a remarkable 92% recovery to pre-pandemic levels in 2023. According to a press release, the country experienced a 115% surge in foreign tourist arrivals compared to the previous year, signalling a robust comeback post-COVID-19. Attributing this success to concerted efforts […]